What Do You Do and How Do You Do It?
What do you do and how do you do it? I know there you are a lot of “Do’s” in that question and I am sure somewhere an English teacher is cringing. However, the question is important. Do you know what your organization is about or why it exists? If you don’t know the answer, then you probably have an organization that does not have a well thought out mission statement.
What exactly is a mission statement? Essentially, a mission statement defines what line of business a company is in, why it exists and what purposes it serves. So, how do you define this for your company? There are lots of different ways to land on this important concept. Below are some helpful articles and videos, which you might find insightful:
- Why Mission And Value Statements Matter (forbes.com)
- What Makes a Great Corporate Purpose Statement (hbr.org)
- Mission Statements – Who Needs Them? by Kenneth Wundrow | SCORE
- Simon Sinek – “Find Your Why”
The bottom line is that if you can’t define why your business exists, it is tough for your customers or employees to know it. Next week, we will discuss the importance of a vision statement, which is not the same as the mission statement.
Here are a few other items of interest:
- NFIB Urges Court to Block Beneficial Ownership Requirements
- High Uncertainty Amid Elections and Federal Reserve Actions (nfib.com)
- Pennsylvania State Director Testified on Small Business Economy – NFIB
- How to Handle a Rogue Mezzanine Debt Lender Effectively (attractcapital.com)
- Where are All the Trustworthy Acquisition Financing Lenders? (youtube.com) (attractcapital.com)
As always, please don’t hesitate to email myself (jsanders@mpl-law.com), Andy Miller (amiller@mpl-law.com), Christian Miller (cmiller@mpl-law.com), Erik Spurlin (espurlin@mpl-law.com), Brad Leber (bleber@mpl-law.com) or anyone in our office with questions or comments.
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