“We are on a mission from God”; The Importance of Business Mission Statements

November 13, 2023

If you are old enough to remember The Blues Brothers, the gist of the story is that the two brothers set out to prevent the foreclosure of the Catholic orphanage where they were raised.  Said better by Elwood Blues, “We are on a mission from God”.  It was clear in the movie what they were doing and why they were doing it.  Do you know what your company is about or why it exists?  If you don’t know the answer, then you probably have a company that does not have a well thought out mission or vision statement.
What exactly is a mission or vision statement?  Essentially, a mission statement defines what line of business a company is in, why it exists and what purposes it serves.  So, how do you define this for your company?  There are lots of different ways to land on this important concept.  Below are some helpful articles and videos, which you might find insightful:

The bottom line is that if you can’t define why your business exists, it is tough for your customers or employees to know it.

Here are a few other items of interest:

As always, please don’t hesitate to email myself (, Andy Miller (, Christian Miller (, Erik Spurlin (, Brad Leber ( or anyone in our office with questions or comments.  

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