MPL General Counsel Corner – Marketing Spend is the Easy Choice to Cut in a Downturn

October 25, 2022

As the year rapidly comes to a close, many are in the planning stages for 2023.  Most, if not all, of the economic prognosticators that I talk with or listen to expect a pull-back in conditions next year.  In my conversations with clients, I ask about their plans over the next 12 months.  Most are prepping for a downturn, but don’t see tangible signs of it yet.  Specifically, if the downturn happens, many mention the usual cost cutting methods of reductions in workforce and marketing as two of the first spending cuts to consider.

I know that this recommendation may seem counterintuitive, but the one thing that a business should not do in a downturn is cut its marketing efforts.  If your business is healthy and steady, it may be an opportunity for you to take market share.  If you don’t believe me, check out some of the articles below from experts:

Here are a few other things that may be of interest:

Helpful Resource Pages

As always, please don’t hesitate to email myself (, Andy Miller (, Christian Miller (, Erik Spurlin (, Brad Leber ( or anyone in our office with questions or comments.  

Please see all of our prior updates at this link or if you would like to be added to our email list, please click here.  


Leave a Reply

Your email address will not be published. Required fields are marked *